ANIMATED FEED: THE CADILLAC OF THE SKY - Directed by Justin Poore

The Cadillac of the Sky from Justin Poore on Vimeo.

I recently came across a wonderful 3D spaceship model from the Pixel Lab, and it got me thinking... In a futuristic world where everyone has flying cars and space ships, what would a commercial look like for a luxury jet engine? As I started to create this fictional TV ad, I came up with a list of the must-have car commercial cliches:

1. There had to be lots of quick cuts
2. Some subliminal text advertising
3. Close ups of sexy reflective curves
4. Several rotating profile shots
5. Last but not least, some techno/house music to get you amp'd up.

With all these in place, I added in some fun futuristic UI (user interface) elements and some text, and whala! A commercial for a luxury jet engine!

Overall I'm really stoked with how this turned out. AND if you're interested, here's a breakdown of all the animated UI pieces: https://vimeo.com/105061577. For all the video folks, I used Cinema 4D for all the 3D and then added the UI elements and post production pieces in After Effects.

Hope you enjoy and share!