ANIMATED FEED: FRANCES - GROW

Frances - 'Grow' (Official Refuge Video) from Not To Scale on Vimeo.

We're excited to launch a ground-breaking campaign for domestic violence charity Refuge with award winning directors Le Cube and BBH London. The film, co-funded by all parties, takes form as the official music video to Frances’s ‘Grow’ and seeks to raise awareness of domestic violence and let young women know they are not alone.

The film utilises a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past camera in cycles over a 10 day shoot at Le Cube's Buenos Aires studio while the main characters of Melanie, Refuge and Frances were animated 2D at both Not To Scale and Le Cube.

Credits:

Client: Refuge
BBH Creative Team: Joe Seller and Lance Boreham
BBH Creative Directors: Jack Smedley and George Hackforth-Jones
BBH Executive Producers: Natalie Parish, George Hackforth-Jones
Creative Consultant: Clay Kaytis
BBH Producer: Sarah Finnigan-Walsh
Music: Frances “Grow”
Production Company: Not To Scale
Director: Ralph Karam – Le Cube
EP: Dan O’Rourke, Gustavo Karam, Juan Manuel Freire
Producers: Francesca Di Muro, Mechi Serrano, Fernanda Soma
Animation Director: Sergio Slepczuk
Stop motion animation director: Pablo Kondratas
Art director: Ralph Karam
Backgrounds design: Franco Vecchi, Juan Barabani, Martin Lara, Vanina Sáez
Character design: Franco Vecchi, Martin Vinograd, Matheus Muniz
Layouts: Sergio Slepczuk
2D Animation: Maki Yoshikura, Geoff McDowall, Robert Milne, Stephen Vuillemin, Kehinde Omisore, Cintia Czeszczewik, Martin Lara, Sergio Slepczuk, Pablo Rago, Guadalupe Vyleta, Adriano Nízzoli
Clean up: Julieta Culaciati, Juliana Gorgati, Julieta Soloaga, Yas Hanna, Eugenia Casal, Patricio Rey, Valentina Candia
3D Animation: Christian Rey Willis
Construction chief: Marilina Martignone
Constructors: Carolina Mena, Carolina Stefanini
Stop motion animators: Pablo Kondratas, Gabino Calónico
DoP: Juan Maglione
Electrician: Geronimo Gassmann
Post production: Sergio Pickelny