ANIMATED FEED: MAQUINA 45

MTV - Máquina 45" from Santa Transmedia Productions on Vimeo.

We're happy to present our second-in-a-row project with our friends at MTV Brasil.
This time, we were invited to bring our touch to a serious subject, as the elections in Brazil are just a few weeks away.

"You get what you give": we started out from this obvious yet crucial message, and explored Brazil's electronic voting to create a Rube-Goldberg-meets-arcade machine in which the initial input – a reckless vote – triggers a chain reaction of events that ultimately affects the voter himself. And of course, we couldn't help giving a dystopian feel to it. :)

Aesthetically, dark tones and lots of angles were pivotal in achieving the mood we were aiming for, coupled with a remarkable analog texture obtained through intricate image processing. In the movement front, basic 2D motion and good old hackery allowed us to accomplish a rich and fluid animation. Robust machinery sounds – evolving like a daunting beat – added depth and brought life to the final piece. 

It was deeply rewarding to be able to explore this theme and deliver such an important advice to the rousing MTV audience.

Thanks for watching. Vote wisely.
And don't let the machine take you down.



-------------------------



No segundo trabalho consecutivo com nossos amigos da MTV Brasil fomos convidados a tocar em um assunto sério: as eleições. Partimos da mensagem "você colhe o que você planta" e exploramos a urna eletrônica para criar uma máquina aonde o input inicial – um voto imprudente – desencadeia uma sequência de eventos que acaba, derradeiramente, afetando o próprio eleitor.

Tons escuros e muitos ângulos foram fundamentais para alcançar o look distópico que estávamos buscando, cuidadosamente complementado por uma batida mecânica intimidadora que trouxe profundidade e vida à peça.

Foi muito gratificante explorar esse tema e entregar um conselho tão importante para a audiência do canal.

Vote com sabedoria e não deixe a máquina te derrubar ;)


.