ANIMATED FEED: TIMES THE CHARM - Directed by Steve Scott

JOHN LOBB – TIMES THE CHARM from Not To Scale on Vimeo.

Steve Scott creates animated short "Times the Charm" for Luxury British Shoemaker John Lobb. The story follows a typical John Lobb customer through the days & seasons in various pairs of versatile shoe range. All design and production created out of NTS Hq, Soho London. The film is created as part of a campaign for the brand, which saw content delivered across digital, social media, print and in-store. The film and relative content also featured at the London mens collection as part of an immersive installation show.

JOHN LOBB: CREDITS

Client: John Lobb
Director of Communications: Benjamin Chatfield
Marketing & Communication Co- ordinator: Marion Courtois

Production Company: Not To Scale
Executive Producer: Dan O’Rourke
Producer: Denise Flavell
Director: Steve Scott
Script Development: Steve Scott, Dan O’ Rourke, Benjamin Chatfield.
Technical Director: James Littlemore
Senior Animator: Geoff McDowell
Animator: Nick Brooks, Carlos De Faria
Animation Assistant: Kehinde Omishore
Production Manager: Kelly Ford

Music:
Record Label: Heavenly Recordings
Band: The Temples – “Keep in the Dark”

Mix: Brains and Hunch